WHO I AM
A cross-functional operator.
My psychology background informs work across marketing, operations, technology, and people capability.
growthoperationscustomer experiencedigital systems
GuanSiong
Marketing, AI, operations — I see them as three tuning points of one system.
Growth comes from alignment, not isolation.
270 → 850MEMBER REGISTRATIONS · +215% YOY
I turn friction between people and systems into clearer ways of working.
I work across marketing, operations, technology, and people capability—finding what slows progress and making the next move easier to see.
WHAT I WORK ON
I find the friction beneath the symptom.
When growth slows or teams feel disconnected, I look for the break between people, decisions, and systems.
HOW I WORK
Make the unclear actionable.
I connect what looks disconnected, then leave teams with a way of working they can continue.
Next / CapabilityNext, see the systems and growth work this approach produces.
CONTINUE ↓02 / Capabilities
Organizations don't lack tools. They lack the ability to bridge marketing, CRM, operations, and AI.
CAPABILITY ATLAS
Select a capability to read its chapter.
- 01 / 06Members' Day 2025 · Midas MergeVerified evidence
Growth Strategy
The old playbook — hype, SMS blasts, influencer views — wasn't the problem; the aim was. The bottleneck wasn't the traffic entry; it was the hesitation right before the register action.
THE PROBLEMA group retailer with an established annual members' drive — yet sign-ups had plateaued at ~270 per event while marketing budgets kept rising. I joined Midas Merge as Assistant Digital Marketing Manager, and the Members' Day 2025 event landed in my third month.
THE INTERVENTIONI re-segmented the target audience from the data and seeded early, then read social feedback almost daily. Across the two event days I stayed on the floor, closing gaps in real time until the store shut.
THE EFFECTRegistrations rose from 270 to 850 (+215% versus the same two-day event in 2024) — on under RM20K of promotion budget I controlled, against a total event budget more than ten times that.
+215%Membership registration growth · same two-day event vs event
03 / Proof
Where the work produced measurable change.
Verified results — each row carries the exact meaning behind the number, and what it does not claim.
- 270 → 850
Members' Day registrations, +215% — same two-day event vs event (2024 vs 2025).
Registration counts per event · under RM20K promotion budget I controlled
- 3× + 700K
Monthly organic Meta Explore: baseline 70–80K → ~220K, peaking at 700K in the Members' Day month.
Platform metrics, zero paid · peak reverted, baseline held
- 9K → 16K
TikTok followers, organic growth.
4 months · +78%
- RM0 → RM240K
E-commerce sales from zero (watches; Shopee + Chrono24).
Sep–Dec 2024 cumulative RM240K · Dec single month RM120K
- 8 · 110K
Subsidiary brands unified under one CRM and content rhythm · member records group-wide.
Accounts and member data under one management view (50K+ active)
- 48
ARMOR Living AI Challenge submissions — reported honestly, not as a win.
Posters and records verified · RM6,000 pool
Qualitative outcomes are labelled qualitative. Every number here stays with its source meaning.
04 / Ask GuanSiong
Explore how I work.
Start with a situation you recognise, then see the judgement, intervention, and evidence behind it.
Common questions
